Cadillac Records

Cadillac Records, a small independent jazz label, has been around since the 60s. When we were asked to design a cover for the single Cristo Redentor, we were given a logo that looked a little worse for wear. We asked if we could have a stab at giving it a new lease of life.

The original logo was drawn by hand, then probably photocopied, photographed, scanned, redrawn and photocopied again. The original drawing has been lost in the mists of time, so we went back to the best version we could find. A catalogue from 1979.

The goal was to create a better version of the logo. Not a new logo or a redesign. The new version is recognisable as the same logo, but with more rounded letterforms, sharper and more dynamic shape overall and better space within the letters (Important, as it often appears small. For example on CDs or the spine of LPs).

What People Are Saying

“Having worked with Frode on a number of projects for my record label I've found him to be amazingly creative, really easy to work with and able to turn around a job quickly.
A pleasure in fact.”

— Mike Gavin, Cadillac Records