Stepout wanted to make Gentse Feesten (a yearly ten day music and theatre festival in the city of Ghent, Belgium) even more fun for the people attending. During the festival those in Ghent could use the Stepout app to vote for the hottest person there. We created a 30 second animation that was displayed on digital billboards around town. As we could not use sound we had to get the message across using only visuals.
I also created flyers, table-mats and other materials to promote the campaign and peoples chance to win a trip to London.
The animation was created together with the very talented Harry Foster at hglf.co.uk