Twoo, a global friendship and dating-site, needed their branding and tone of voice to reflect that they are not just about dating and that the people on their site are genuine and honest.
To fit with this we created a new and more down-to-earth image direction as well as developing a distinctive graphic look using their existing logo as a starting point. It has the fun, easygoing vibe of the company and the people who choose the site. This was then applied to everything from web-banners, business-cards, info-graphics, t-shirts and much more.