Flooid
In partnership with Brand Mirror we created a new name and visual identity to support this retail tech company’s evolving offering and to help set them apart from their competitors both in approach and look.
We had already worked with PCMS (Flooid’s previous iteration) for several years. On the back of this we were asked to create a new visual identity to embody their shift into a more adaptable and fluid proposition in retail tech, focused more on what they could deliver rather than their tech. Getting across that their systems fit and adapt with a retailer’s existing hard and software or create new systems from scratch.
When the new brand and visual identity launched at the NRF trade show in 2020, Flooid reported more people visiting their stand on day one than had during an entire show pre-rebrand.
Flooid pioneered a new approach. Eschewing their competitors’ playbook of showing off technology with connecting white lines and icons, Flooid broadened their appeal by highlighting the benefits of well-designed systems to the end-user. This opened up more ways in to client decision-makers and also to include the less tech-y.
Stands created in collaboration with Interesting Projects