Karenslyst Allé

Karenslyst Allé is an upmarket shopping-streets on the outskirts of Oslo. For their new visual identity we took the shape of the street itself to create an icon and bespoke lettering for their wordmark. The colours and graphic assets took their inspiration from the beaches and forests of the Bygdøy peninsula, just to the south of the street. Developed together with Urban Jungle, a neighbourhood development agency in Oslo.